Plywood relaunch

To coincide with the launch of a new plywood mill at Myrtleford Victoria, we commenced a campaign for Carter Holt Harvey (CHH) plywood focused on trust. Cheap imported products with no certification were flooding the market and many builders had been caught out with delaminating product that was structurally unsound.

We took the high ground and gave CHH something to stand for. By using known and innovative projects and designers in collateral and testimonials through PR and case studies, we reinforced the positioning of trust.