Future Generations Education Campaign
The objective of this Campaign was to entice teachers to download the Forest Stewardship Council® (FSC®) Future Generations material and ultimately learn more about FSC and its role within the next generation. The key insight was that teachers find it challenging to source materials that bring sustainability into subjects other than science. As a cross curriculum priority, this needed to be addressed.
The Future Generations Lesson Plans and Activity Sheets were developed by Deakin University for primary levels from one up to six and are inline with AusVELS curriculum. The lesson plans and activities are creative and thought-provoking and cover topics including deforestation, ecology and the food chain. We learnt teachers are time poor and are looking for good, quick solutions. Networks and word of mouth are important in this market, so the Campaign used Electronic Direct Mail (eDM); Social Media; and targeted audience specific Digital Media to help increase awareness.