Tork Branding Advertisement
The objective of this Campaign was to grow Brand Awareness and differentiate Tork from the rest of the professional hygiene market. Our insight was that emotion is important in B2B. In fact, if a B2B buyer has an emotional connection with your brand they are five times more likely to consider buying from you; thirteen times more likely to purchase from you; and thirty times more likely to pay a premium for your product. Our positioning line ‘Tork works for us’ and the use of high-profile testimonials helps to build credibility and trust in the brand.