Tork hygiene for education

The education segment was seen as an opportunity to utilise research into the effectiveness of warm air dryers versus paper towel. Further research indicated that warm air dryers were prevalent in schools – an environment where germs thrive.

The campaign aimed to inform schools of the health risks associated with warm air dryers and offer paper towel as a safer alternative. As an incentive Tork provided participating schools with a visit from the giant hygiene hands and a variety of hand hygiene activity sheets.