Tork LinStyle Product Launch
Select end-customers we’re invited to try the beautiful new Tork LinStyle napkins with a VIP Invitation; followed up with a custom-designed Sample Pack; and Swatch Folder. The traditional executions were printed on linen paper stock which added to the tactile quality. The integrated Campaign also included online Display Advertising, eDMs and Content Marketing on hospitality industry portals to encourage with lead generation both here and in New Zealand.
Sample Pack used to follow up leads generated from the integrated launch campaign
Swatch Folder explains the different sizes and folds available