Tork ‘Local NZ’ Campaign
The objective of this Campaign was to grow Brand Awareness and differentiate Tork from the rest of the professional hygiene market. In New Zealand, local manufacturing is a strong selling point. This genuine story about a staff member, his family and Maori tribe and the tribe’s partnership with the business to supply geothermal steam is compelling reading. Our campaign headline ‘Tork works for us’ and the use of testimonials helps to build credibility and trust in the brand. The rest of the campaign features customers explaining their relationship with the brand.