An existing brand of early learning centres in need of modernisation. The playful, creative nature of the centres’ philosophy of learning through play is captured in the placement of the platypuses and use of painterly textures and splatters.
Across all collateral, this playfulness and creativity is continued – from stationery to signage, the website to parents’ information packs.
The project also included positioning – a new line – ELC with TLC. This captures exactly what all parents are looking for in an early learning centre.