Tork FSC Friday 2015
The objective of this Campaign was to grow Brand Awareness and differentiate Tork from the rest of the professional hygiene market. Tork and parent company Asaleo Care are proud members and certificate holders of FSC (Forest Stewardship Council). This execution features Adam Beaumont, CEO, FSC Australia enjoying the great outdoors which his organisation fights to help protect for future generations. Our campaign headline ‘Tork works for us’ and the use of testimonials helps to build credibility and trust in the brand. The rest of the campaign features customers explaining their relationship with the brand.