Hybeam and Hyspan Brand campaigns
Client: Carter Holt Harvey
Brand: Hybeam (now Hyjoist) and Hyspan
Objective: Achieve strong positioning through long term communications in builder and specifier markets
Solution: Focused, single-minded creative with visual cut-through and compelling messages
Result: External research found that Hyspan Structural LVL achieved 92% brand awareness and Hybeam Engineered I-Joists achieved 83% brand awareness. The Hybeam ‘Death to Termites’ campaign also achieved 90% brand retention.
Tork Foodservice hygiene campaign
Client: SCA Hygiene Australasia
Brand: Tork
Objective: Gain leads and new business in the Foodservice segment
Solution: By focusing on washroom hygiene and how it relates to customers’ perceptions of a restaurant, we made owners and managers stop and think about hygiene products. A survey helped position Tork as experts in hygiene and attracted more response.
Tork FSC Campaign
Client: SCA Hygiene Australasia
Brand: Tork
Objective: Launch Tork FSC certified and gain 100 new leads
Solution: Question the market if they were looking for sustainable hygiene solutions to lead in to information about FSC certification and what it meant.
Tork Education hygiene campaign
Client: SCA Hygiene Australasia
Brand: Tork
Objective: Position Tork as the best provider of hygiene solutions in the education segment and improve brand awareness
Solution: Focus on research that warm air dryers are less hygienic than paper towels to gain attention in the education segment
Ecoply Campaign
Client: Carter Holt Harvey Woodproducts Australia
Brand: Ecoply
Objective: Relaunch Ecoply to the market in line with new Australian manufacturing capabilities and combat influx of imported product
Solution: Position Ecoply as the most trustworthy product on the market. By aligning Ecoply with recognised designers and innovative projects we reiterated the trust position.